TikTok continues to reshape the beauty world, turning micro‑trends into global sensations overnight. If you’re a makeup artist, influencer, or e‑commerce seller aiming at the US and UK markets, here are the five hottest makeup trends of 2025 that you need to know—and stock.
1. Berry Girl Glow
A modern twist on the “berry” look, this trend uses deep plum and raspberry tones on lips, cheeks, and even eyes.
Key Products:
Tinted berry lip gloss or stain
Creamy plum blush
Sheer plum eyeshadow stick
Why It Works:
Universally flattering on cool and warm skin tones
Builds on last year’s “millennial pink” craze
Effortlessly transitions day → night
Pro Tip: Blend lip tint into cheeks for a monochromatic, “your‑lips‑but‑better” finish.
2. Glass Skin IRL
Borrowed from K‑beauty, this look delivers a dewy, translucent finish—no filter required.
Key Products:
Hydrating glass‑skin primer (silicone‑free)
Light‑reflecting cushion foundation
Glossy skin topper (highlighter in a balm formula)
Why It Works:
Appeals to health‑conscious consumers seeking a “lit‑from‑within” sheen
Plays perfectly on TikTok’s close‑up format
Pro Tip: Layer a water‑based mist under and over makeup to amplify the glow.
3. Graphic Floating Eyeliner
A step beyond the classic wing, this design “floats” above the crease in bold colours or dual‑tone contrasts.
Key Products:
Precision liquid eyeliner (black, white, or neon)
Matte eyeshadow to carve out your crease
Mixing medium for customized shades
Why It Works:
Highly shareable video content—watch the shape come to life!
Infinite creative possibilities keep audiences engaged
Pro Tip: Use a thin, angled brush dipped in concealer to sharpen your floating line’s edges.
4. “Skinimalism” – Barely‑There Coverage
Less is more: minimal, breathable makeup that enhances rather than conceals.
Key Products:
Lightweight tinted moisturizer or BB cream
Sparse application of concealer only where needed
Cream bronzer and lip‑cheek tint
Why It Works:
Meets demand for quick “no‑makeup makeup” routines
Eco‑friendly brands with multi‑use formulas shine
Pro Tip: Gamble on a multi‑stick (lip, cheek, eye) made from sustainable ingredients.
5. Technicolor Lash Pop
Forget black mascara—bold colours like cobalt blue, emerald green, or violet take center stage on the lashes.
Key Products:
Coloured mascaras (smudge‑proof formulas)
Lash primer in a complementary shade
Volumizing clear top‑coat
Why It Works:
Instantly transforms a neutral look into a statement piece
Perfect for festival seasons, weekend TikTok challenges
Pro Tip: Layer two contrasting colours (e.g., blue primer + violet mascara) for an ombré lash effect.
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