Want to start an online store but confused about what to sell?
Choosing the right niche is the most important decision for your success. A great product in a trending niche can make your store profitable very quickly!
Here’s a list of the top e-commerce niches that are booming in Pakistan right now.
1. Fashion & Accessories
Pakistanis love fashion — it’s an evergreen niche.
Top products:
- Unstitched fabric
- Ready-to-wear (pret) dresses
- Jewelry (especially handmade)
- Watches and wallets
- Scarves and hijabs
Tip: Focus on seasonal collections (summer lawn, winter shawls, Eid collections).
2. Beauty & Skincare
Demand for local and imported beauty products is growing fast.
Top products:
- Organic skincare (soaps, serums)
- Korean beauty products
- Hair oils and masks
- Makeup kits and accessories
Tip: Offer trial sizes to win customer trust.
3. Home & Kitchen Essentials
After COVID, people love decorating homes.
Top products:
- Kitchen organizers
- Bed linens and comforters
- Home decor (lamps, wall frames)
- Small appliances (blenders, toasters)
Tip: Target new homeowners and wedding season shoppers.
4. Baby & Kids Products
Parents are willing to spend extra for quality.
Top products:
- Baby clothes
- Educational toys
- Diaper bags
- Feeding bottles
Tip: Safety and quality are the biggest selling points here.
5. Fitness & Wellness
Health awareness is on the rise.
Top products:
- Yoga mats
- Resistance bands
- Organic supplements
- Smartwatches and fitness trackers
Tip: Create bundles like “Home Workout Starter Kit.”
6. Tech Gadgets & Accessories
Especially popular among youth and freelancers.
Top products:
- Bluetooth earbuds
- Power banks
- Phone holders and tripods
- Laptop stands
Tip: Highlight affordability + warranty.
7. Islamic Products
Religious items always have stable demand.
Top products:
- Prayer mats (Janamaz)
- Tasbeeh counters
- Islamic books
- Islamic wall art
Tip: Launch special collections during Ramadan and Eid.
8. Pet Supplies
A fast-growing niche in cities like Karachi, Lahore, Islamabad.
Top products:
- Pet food
- Pet clothes
- Leashes and toys
- Grooming kits
Tip: Offer free delivery or first-time buyer discounts.
Final Words
The best niche is the one that matches your interest + market demand. Start small, test different products, and build your store around a strong theme.
And remember:
AAQAF can help you research product ideas, design your store around a winning niche, and launch your e-commerce business with full support — all at budget-friendly packages.
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