Why Your Online Store Needs a Strong “About Us” Page

Most new sellers ignore the “About Us” page — thinking it’s not important. But in e-commerce, this page builds trust, shows your story, and sets you apart from the competition. It’s often one of the most-visited pages on a website!

What Makes a Powerful About Us Page?

1. Tell Your Story Authentically
   Share why you started, what you sell, and who you serve. Be honest and relatable.
2. Show Faces or Team Photos
   Human connection matters. Even a simple selfie or team photo adds personality and trust.
3. Highlight Your Values
   Are you eco-friendly? Women-led? Locally handmade? Mention what makes your store special.
4. Add Social Proof or Achievements
   Awards, press mentions, or even number of happy customers help build credibility.
5. Include a CTA (Call to Action)
   Guide visitors to shop: “Explore our new arrivals” or “Check out our bestsellers now!”
6. Make It Visually Clean & Mobile-Friendly
   Keep paragraphs short and use high-quality images. Don’t overload with text.

Final Verdict

Your About Us page is your brand’s identity — it builds emotional connection. If visitors like your story, they’re more likely to become loyal customers.

AAQAF offers full About Page creation services for small e-commerce brands, keeping it authentic, optimized, and trust-building — at minimal cost.

FAQs – Frequently Asked Questions

Q1: Is the About Us page really that important?
A: Yes. It’s one of the most-visited pages for new visitors wanting to verify if your store is real and trustworthy.

Q2: What should I avoid on my About page?
A: Avoid being too generic. Don’t copy from others. Make it personal and honest.

Q3: Can I use my About Us page for SEO?
A: Yes — but focus more on connection than keyword stuffing. Use your niche keywords naturally.

Q4: Should I include personal photos?
A: Yes, if possible. It adds trust. Even a basic profile photo of the founder can help.

Q5: How long should it be?
A: 200–400 words is ideal. Keep it concise but meaningful.